This Is Us
TrustedAccurate Quickresults since 1977.
e.p.t.® is all about delivering accuracy. That's why, after the FDA cleared the first digital pregnancy test, e.p.t.® brought their own digital test to the market. We are committed to evolving the technology to meet your needs. Developing and offering innovations that deliver what women want, we aim to create high quality products that you can trust. Welcome to the Family.
e.p.t.® Digital Ovulation Test
e.p.t.® releases the Digital Ovulation test, allowing women to more easily monitor their Luteinizing Hormone (LH) levels throughout their cycle. This digital test is over 99% accurate in detecting LH surge in laboratory studies and may improve timing with respect to intentional attempts at conception.
e.p.t.® Direct Flow makes its debut. This new hCG test uses less urine stream and indicates the first sign of pregnancy in as little as one minute. The test is so accurate, we call it the Error-Proof Test®
e.p.t® celebrates 35 years of helping millions of women experience their own e.p.t® moments.
Entering the Digital Age
Technology continues to get better and better. After the FDA cleared the first digital pregnancy test, e.p.t® brings their own digital test to the market.
Capped & Sealed
e.p.t® releases its signature purple cap and sealed splashguard. Along with the wider wick and easy to hold handle, these advancements help to remove the human error from the testing process.
Let's Get Real
A new decade. New advancements for women. The introduction of the One Step test streamlines the process to ensure accuracy when women need it most. At the same time, e.p.t® begins a breakthrough advertising campaign. Even before reality TV, e.p.t® ads featured real life couples finding out on camera if they were pregnant or not.
10 Million, That's Huge
It’s a celebration! After 10 million pregnancy tests, e.p.t® celebrates its 10 years of big moments and helping women get the most accurate results when they need them.
Pink Makes Its Appearance
e.p.t® introduces exciting new stick technology. Away with the “chemistry set” feel of the old home pregnancy tests. Instead of a liquid, the new stick turns pink if you’re expecting.
10 Minutes Tops
The pregnancy test can now be used 1 day after a missed period, and results display in about 10 minutes. And for many women, knowing sooner is a beautiful thing.
It's All About Color
In that big moment, you just want to be sure. So, e.p.t® introduces e.p.t® Plus with color change technology – just another way to eliminate doubt and create confidence for women everywhere.
Reverse ring technology makes its big debut. A circle means “Pregnant” and a blank result means “Not Pregnant,” making it even easier for women to read their results with confidence.
Our First Ad
The first advertisements for e.p.t® appear in popular women’s magazines including Mademoiselle, Redbook and Vogue. For just $10, e.p.t® provides a “private little revolution any woman can buy.”
The e.p.t® Revolution
e.p.t® is the first company to launch a pregnancy test in the marketplace. This first test more closely resembled a chemistry set than today's modern version of a stick. The test enabled women to take control of their personal health and begin prenatal care immediately.
The Way it Was
Before e.p.t®, the only way you could find out if you were pregnant was by taking a trip to the doctor. Even then, a woman had to wait until after a missed cycle and the doctor or technician would send the sample out for testing. And, waiting for the news can feel like forever.